Update Your Site Easily Without Costing a Bundle?

The job of keeping your website's content "sticky" and up-to-date can be a daunting one, yet it's of utmost importance when using your site to convert online viewers to customers. Adding a Content Management System (CMS) to your website makes updating content a breeze.


Is Content Management Right for You?

So the first question to ask yourself is, “Will I need to update content on this website.” For most clients, the answer will be “yes.” If you feel that your website will not need to be updated on let's say, a monthly basis, then perhaps a content management system won’t be the right choice for you.


What are the Advantages?

The greatest advantage of a CMS is the flexibility that it provides. Content can be easily added, subtracted, and edited in a manner similar in ease to using a word processor. Depending on the skill of the CMS engineer, adding pages and sub-pages can also be a very simple process. When it is done correctly, the client will only need to publish a new page under a certain category, and all aspects of the website navigation will be automatically updated, including the main navigation, footer navigation, and site map.


Another advantage of a CMS is the ability to delegate content publishing. Various people within the organization can log in under different usernames, and be given control over limited sections of the site. This leads to a more frequently updated website, and prevents burnout for one person. If you’re worried about losing control over content, don’t worry, any good CMS will allow updates to be approved by a senior editor before the change is made.






    Create standard output templates that can be automatically applied to new and existing content, allowing the appearance of all content to be changed from one easy to use central place.


    Once content is separated from the visual presentation of a site, it usually becomes much easier and quicker to edit and manipulate. Our CMS software includes WYSIWYG editing tools allowing non-technical individuals to create and edit content.


    Workflow is the process of creating cycles of sequential and parallel tasks that must be accomplished in the CMS. For example, a content creator can submit a story, but it is not published until the copy editor cleans it up and the editor-in-chief approves it.


    Keeping your customers up to date, informed and engaged is what we think is some of the powerful features of our CMS system. Incorporating subscribers and commenting systems will give you a marketing advantage.

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Matt spent the first 15 years of his career as a TV editor and motion graphic designer. Currently, he combines his marketing savvy and storytelling know-how to develop full cycle media solutions from concept to delivery with an emphasis on web development, media creation, and online video.