What the %*$# is this "STICKYNESS"?
Visual assets that create an emotional response that STICK with the viewer.
We humans are bombarded with information all the time, in fact, we tend to block most of it out. But when you can make a person feel something, they will remember and be compelled to learn more and share it with others. This is the core of our approach. This is not new to us, we have been successful doing this on TV for over 20 years.
What is the Story on Sticky Design?
It is like this, A well thought design that identifies your true brand and connects you to your demographic with a professional look and feel creates the right first impression. OK, really we believe great design makes you stand out and be remembered. If your brand is facing tough competition, design brings clarity and a strong point of difference to everything you say and do.
Are you ready to Identify your Sticky Brand?
Who are you, what do you stand for and where are you headed? Clean Design believes it’s critical to answer these questions before we begin creative work. We begin with our brand truth process, a strategic exploration that produces valuable insights, leading us to a brand truth—a single, memorable expression of who you are. A brand truth defines your brand and your company as a whole.
The Sticky Design Process
Great results are not generated with one person locked in a office...Success requires research, insights and a creative point of view. Sounds like a pain in the %@$, well getting there doesn't have to be complicated. Depending on the project, one can engage our sticky process fully, or jump in where it makes the most sense. We've honed our brand truth process to four simple steps. Like a great script, each step builds on your individual brand story and leads to a very engaging ending.
The first part of our process may not have much "Sizzle" but is the most important to getting that "Sticky Result". We begin by asking a lot of questions. We then perform primary and secondary research to confirm our gut instincts and insights. Then we analyze competitors, comparators, target demographics and market trends. All this information is distilled into an insightful strategic foundation that leads us towards a Sticky Brand.
In short, Sticky'ness is the goods that connects YOU WITH YOUR AUDIENCE. These days on the internet to really pull this off we have to be more creative then ever. This is where our direct response expertise comes into play. This Sticky'ness are believable, compelling and memorable nuggets of AHA you can own that distinguish you from all the other clutter out on the net.
This is the part where we really live up to our name. Everything that we touch from Full cycle Television Shows to Web Development centers around the Sticky Brand Process. We purposely design with your brand in mind and not our creative "needs'. We are not leaving our mark on the work but yours.
When you create real Sticky Visuals you have nailed something at it's core. And the coolest part is, when people hear it, see it, they will feel it and when us humans feel something...WE REMEMBER IT and SHARE it with others.